AIGA vote project
When the project started our clients Lisa and Grant gave us the objective of encouraging AIGA members to vote and promote the AIGA as the official design authority of Chattanooga. Our first objective was to come up with names, tag lines and logos. Coming up with a name/phrase was an ongoing process in which our class brainstormed such ideas as : “Expression”, “100% Win”, “Voice Your Vote”, to name a few. We then pitched our ideas to Lisa and Grant and they did not choose any of our first round of ideas. After more brain storming we had two phrase which seemed to stick which were “100% Win” and “Volume Through Volume”. ”100 % Win” was more of a comical approach to the idea and I made a few logos for it at first trying ideas like strength test and slot machine to take a different approach to the vote theme. We eventually stuck with “Volume through Volume” as our phrase. With “Volume Through Volume” we were saying the more people vote the more their voice will be heard. Once we had an idea to stick with our next step was creating the look. As a class we came up with many logos before and after”Volume Through Volume”. Many of us had the idea of something that showed noise volume like the megaphone or microphone I tried one with a speaker as well. We showed Grant our logos and posted them on Base Camp. We received an email later from our clients showing some of the logos that were on the right track but not quite resolved yet and that they were looking for more of a logotype. The next time we met with Lisa and Grant our new logos were reviewed and a logo by Nekita was chosen after Lisa drew an outline around it to make the logo look like a mouth. Once the logo was chosen we had to think of ways to spread the word. We choose to use buttons and posters as our main advertising. The last step in our process was using the logo and creating posters and buttons. My poster ideas as going to focus mostly on the mouth and number of mouths to really stress the message of voice through numbers.
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